In case you haven’t heard bye now, KitchenAid sent out an offensive tweet involving President Obama’s recently deceased grandmother during the debates Wednesday night, which promoted them to quickly issue this apology:
Deepest apologies for an irresponsible tweet that is in no way a representation of the brand's opinion. #nbcpolitics
— KitchenAid (@KitchenAidUSA) October 4, 2012
Lately these twitter PR faux pas seem to be accuring with increasing frequency. Particuliarly in the form of a tweet that was clearly meant for someones personal account, but ended up on being sent from the company account. My personal favorite was when The Red Cross tweeted about getting #Slizzerd (additional here). Each year more and more companies are embracing and expanding their usage of social media, so I wouldn’t expect to see these slip-ups stop anytime soon. If anything they will probably become more frequent, so I would expect to see functionality introduced to try and prevent it.